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Bayer G4A works with extraordinary people to develop new health solutions in the digital world.
We are a global team of intra and entrepreneurs enabling positive disruption to Change the Experience of Health.
Bayer G4A, formerly known as Grants4Apps, launched in Berlin in 2013, originally with the aim of funding healthcare mobile apps. As the digital health landscape progressed over the years, so did we. G4A is now a global team that develops and scales solutions anchored in behavioral science.
Today, we are in more than 35 countries and collaborate with startups and healthcare technology companies that are developing innovative solutions in health and care. We have also expanded into Venture Design to drive new products and revenue streams using Behavioral Design. Fusing the best of both worlds, we create the partnerships of the future, leveraging our 150+ years of experience within the life sciences industry and the innovative force of the startup world.
The G4A team works passionately for and with individuals who want the ability to live longer, happier, healthier lives. Together, we can Change the Experience of Health!
We put people at the center of managing their health in the digital age. We lead by doing. And here is what we do ...
Behavioral design is embedded in all we do - tapping into people's needs and desires, understanding what people are trying to do, then designing innovative digital healthcare solutions in those elusive sweet spots. We continually seek to understand people's worldviews, behaviors and intentions. This makes all the difference!