Your Shirt is a Cinema and a Stethoscope
May 15, 2018
What is up with the future of wearables?
Behold the future of fashion. Click this video and watch it for 10 seconds:
Cool, huh? In a way, this is only semi-original. This image of the changing clothes is long inserted in the veins of social imagination.
You can argue it comes from The Jetsons or even further back the Sci-Fi rabbit hole. You could even argue there’s no need for much imagination: you see a little guitar player in your shirt and you wish he’d spin his arm around. The videoclip just facilitates your vision.
Then you click here…,
And you realise we’re actually not that far. Perhaps in ten years nobody will be forced to choose a colour to wear: people will wear 45 different pristine Pantone tones every single day.
The world of wearables
In broad strokes, a wearable is a little computer you wear on your body. By their small nature, they tend to be very narrow and specialized in functionality. Something like a wristband that can track your sleep and steps or a vibrating metronome for band practice.
Of course, the one-ring-to-rule-them of this wave is the Apple Watch — for such a tiny thingy, it’s a…,
We wear passion
If you think we wear clothes to protect ourselves from the elements, allow me to propose a thought experiment. Go out on a cold day (if possible, snowy morning), look at the people walking by and ask yourself: “are those clothes…. optimal?”
You’ll surely realise all these people could be wearing lighter, comfy, cheaper garments that would protect them much better from…,
The ‘autopilot’ of health
Self driving cars are not the future, they’re right here right now. They may not ready for all the situations we’d like, but in many ways they are better than humans already. Vastly so.
Humans are far better at scanning and understanding their environment, but cars are better at moving their own bodies than a driver could ever be. While humans have access to…,
It’s not the future of not-dying, it’s the future of living
We’re proud of the crazy-inventive alumni teams we’ve got here at G4A. The thing that get us is the hope they provide: humanity’s biggest health problems used to be really different 100 years ago and seeing those folks’ work shows that we can — with a lot of hard work and a pinch of luck — change the game within our lifespans.…
Defining Engagement in an Age of Patient Monitoring and Data Collection
June 20, 2018
What is healthcare without patients? For decades physicians have been a one-stop shop for diagnosis and treatment, a trusted source. And yet it’s only been in recent years that the entire healthcare industry has woken up to the notion that patients can and should have an active role in their healthcare and the decision making process. Patients may not have a medical education or clinical experience, but they do have a strong asset going for…,
If you have an innovative solution that addresses Patient Engagement and Remote Monitoring, Bayer’s Dealmaker Challenge wants to hear from you! Apply here for a shot at collaborating with the Bayer G4A Digital Health Team and participating in Dealmaker Day, an exclusive matchmaking event, October 9th in Berlin.